Our Story
“Live life in full bloom.”

We want to thank you for stopping by! We strongly believe that small gestures make a difference. Our brand was built with passion, inspired vibrant colors and cultures encountered through travel. LIVIE combines luxury quality with affordability—where timeless classic meet modern chic. LIVIE was built on two main values–love & confidence. To give love fiercely is power.
Our name is birthed from French La Vie en Rose, which means seeing life in colorful hues. With “live” at the heart of our brand, we hope to give life to all that we do. Our ultimate goal is to make a small difference in your happiness. With that, we’d like to give you a small gift of life, LIVIE. Life comes in many colors—go pick yours.